Our Vision + Mission
We strive to be the most consumer focused vapor brand in the world, where we deliver the most exciting and shareable experiences to our customers at unmatched levels of quality and value.



We are driven by four key principles: create from the source and for the culture, empower self-expression and originality, drive invention and seek the leading edge, obsess over the customer and our craft. These are fundamental to our brand and how we work for you everyday.